Leticia del Monte http://leticiadelmonte.posterous.com Social Media & The Evolution of the Human Network posterous.com Sat, 19 May 2012 14:57:00 -0700 Facebook's Overnight Millionaires Begin Lavish Spending Spree | Fox Business http://leticiadelmonte.posterous.com/facebooks-overnight-millionaires-begin-lavish http://leticiadelmonte.posterous.com/facebooks-overnight-millionaires-begin-lavish
Media_httpwwwfbnstati_vjbig

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Wed, 16 May 2012 13:48:00 -0700 App Center Best Practices - Facebook Developers http://leticiadelmonte.posterous.com/app-center-best-practices-facebook-developers http://leticiadelmonte.posterous.com/app-center-best-practices-facebook-developers

Last week, we announced the App Center, a new channel to grow canvas, mobile, and web apps that integrate Facebook. We encourage all developers to submit their app detail page this week. Having an app detail page is required for being listed in the App Center, and it will also become the new destination when non-users search for your app.

We are already reviewing app detail pages for apps that have high enough quality signals to be listed in the App Center. We are impressed with the quality and number of submissions to date. Checkout the impressive app detail pages created by Zuma Blitz, Soundcloud, and Pulse.

We published the App Center guidelines to help you understand what we expect of apps that are listed. In addition, the below checklist highlights some of the most important things to consider when you’re creating your app detail page:

1.) Websites must provide a personalized experience.
When people click through from the App Center, they are logging into your website. As a result, do not present these users with “Login with Facebook” buttons.

All websites and mobile web apps need to immediately present authenticated users with a logged-in experience. Specifically, we’re looking for personalization, such as name and profile picture, so users know that their Facebook information is being used to create an account.

One of the easiest ways to detect user status is to use the JavaScript SDK and the FB.getLoginStatus call on your landing pages. Learn more.

2.) Review your app settings.
App detail pages are dynamic based on the integrations you’ve specified on the basic settings page of the Developer App. Be sure to review this and remove any old or non-functional integrations. If you don't use Facebook Login on your website, please don't list it.

For example, if you’re building only an iOS app you shouldn’t have anything in the Site URL, Mobile Web URL or Canvas URL fields.

3.) Provide high-quality images.
Your images should match the quality of your app. As specified in the guidelines, images shouldn’t have buttons, excessive text, borders, dropshadows, URLs, promotions, pricing, or third-party logos.

Icons and promotional banners cannot have a white background, rounded edges or borders. If your logo has rounded corners, please fill the white space in the corners with a color. Also, all promotional banners must include the name of your app.

Screenshots should be screenshots of the actual experience (no additional graphics overlaid, no distorted angles). Feel free to use concept art in your cover image and icons, but please keep it out of screenshots.

4.) Input accurate names & thoughtful descriptions.
Don’t add any additional keywords to the name of your app. For example, if your app is named “Billiards”, don’t submit your name as “Billiards – Pool”.

Proofread your app description for spelling and grammar and remove unnecessary symbols, like stars, hearts and multiple exclamation points.

5.) Don’t forget to save and submit.
We understand that it may take some time to create a great app detail page, so we provide the ability to save your work before submitting. Once you’re done, don’t forget to click the “submit” button at the top of the page.

In the coming weeks, we will be providing additional information about how the localization and translation process will work for app detail pages.

As a reminder, all app detail pages submitted by May 18th will be given prioritized review for the user launch of the App Center. If you haven’t already, create your app detail page today.

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Wed, 16 May 2012 09:12:00 -0700 Univision Upfront Opens With Sofia and Closes With Shakira | Special Report: TV Upfront - Advertising Age http://leticiadelmonte.posterous.com/univision-upfront-opens-with-sofia-and-closes http://leticiadelmonte.posterous.com/univision-upfront-opens-with-sofia-and-closes

Sofia Vergara and David Lawenda dance onstage at the Univision upfront.

Sofia Vergara and David Lawenda dance onstage at the Univision upfront.

-->

Univision Communications kicked off a lively, aggressive upfront presentation with Sofia Vergara dancing onstage with David Lawenda, president-advertising sales and marketing, and ended with a song from Shakira. In between, Univision hammered its "Latinos Live Here" message.

Ms. Vergara, who is Colombian and began her career at Univision before landing her role on ABC's "Modern Family," said: "I might work somewhere else, but this is where I live. Univision."

Mr. Lawenda emphasized that Univision has a 73% share of Spanish-language TV viewing and that 94% of its programming is viewed live and is therefore DVR-proof. Nearly one-third of Hispanics are millennials, he added. "Our audience is an entire generation younger," he said, in one of the frequent digs at English-language networks and their aging, declining viewership.

Related Stories

Univision Lights The Upfront Fuse, Signs Early Deal With Starcom
Pact, and Its Timing, Underscores Emerging Power Of Spanish-Language TV

That didn't stop Univision from taking the major step of partnering recently with ABC News to create an English-language news channel to reach increasingly bilingual and English-speaking Hispanics.

At its presentation at the New Amsterdam Theater, Univision launched UVideos, a digital network aggregating programming from Univision's 12 networks.

Univision is also adding three web novelas, and the usual slate of future-blockbuster telenovelas, including one about a veterinarian who falls for a man on the run, and a macho guy who can win back the woman he tricked in a business deal only by disguising himself as a woman named Eva.

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Wed, 16 May 2012 07:12:00 -0700 Intel's Education Programs http://leticiadelmonte.posterous.com/intels-education-programs http://leticiadelmonte.posterous.com/intels-education-programs

PROGRAMS

Intel is ensuring that innovators of tomorrow have the skills they need to create the technology of the future. We've invested over USD 1 billion in programs and resources that help teachers teach, students learn, and universities around the world break today's technology boundaries.

Empowering Teachers Around the World

The Intel® Teach Program helps teachers become more effective educators by integrating technology into their lessons—promoting problem-solving, critical thinking, and collaboration skills among their students. With more than 10 million teachers trained in over 70 countries, Intel Teach is the largest, most successful program of its kind. It's part of our commitment to elevate K-12 education worldwide by giving teachers the tools and resources they need.

Creating Opportunity for Bright Young Minds

When you put technology in the hands of children, amazing things can happen. We're making technology accessible for youth in underserved communities around the world, so students everywhere can become confident, self-motivated learners. The Intel Computer Clubhouse Network brings technology literacy through imaginative and creative projects in a unique educational setting. For students ages 8-18, the Intel® Learn Program goes beyond the classroom with a focus on 21st century skills, including digital literacy, critical thinking, problem-solving, and collaboration.

Advancing Technology Education and Real-Life Innovation

The Intel® Higher Education Program encourages students to pursue technical degrees to help move technology from university labs into local communities. The program supports innovative technology curricula, advanced research with other universities, entrepreneurship programs, and student programs.

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Wed, 16 May 2012 07:02:00 -0700 Intel Releases Ivy Bridge: First Processor with "Tri-Gate" Transistor http://leticiadelmonte.posterous.com/intel-releases-ivy-bridge-first-processor-wit http://leticiadelmonte.posterous.com/intel-releases-ivy-bridge-first-processor-wit

Ivy Bridge Core

Today's long-awaited introduction of Intel's Ivy Bridge processors was really only half an introduction; we met the quad-core chips, but not the promised dual-core versions. Still, it is important because it marks the first time that chips produced using 22nm process technology and using Intel's "tri-gate" 3D transistors are available to the public.

The process technology matters in two main ways. The 3D or "tri-gate" transistors are important because they are the first significant move away from the planar transistors that have been used in the semiconductor industry for decades. With this technology, the gate wraps up and around a vertical channel through which current flows when the transistors are switched on. This should enable better performance at lower power than standard chips. Much of the industry has looked at this general concept—something often called FinFETs because of the way the design sticks up from the plane of the chip—but Intel seems to be years ahead in commercial production. (Similarly, the company introduced high-k/metal gate materials at the 45nm node for its Penryn design in 2007; GlobalFoundries didn't use the materials until last year with AMD's Llano design.)   

Mark Bohr, Intel senior fellow and director of process architecture and integration, said the company started working on 3D transistors back in 2001 and made the decision to go with the tri-gate design back in 2008, producing the first test Ivy Bridge wafers in November 2010.

In addition, by moving to 22nm, Intel can demonstrate that Moore's Law—the concept that transistor density can double every two years as projected by Intel co-founder Gordon Moore—is alive and well, even if, in recent years, the way of doing that has moved from simple scaling to new techniques, ranging from "strained silicon" to high-k/metal gate to 3D transistors. (Here's my overview of the technology.)

The new quad-core chip is said to incorporate 1.4 billion transistors on a die size of 160 mm2. Of course, this isn't the end of scaling; Intel has already started building factories for 14nm production, slated to start at the end of 2013. Indeed, at today's announcement, Bohr said that although the company would love to have extreme ultraviolet (EUV) lithography, it would be able to produce 14nm and even 10nm processors using current immersion lithography.

3rd Gen Intel Core i7

In today's announcement, Kirk Skaugen, Intel vice president and the new general manager of the company's PC Client Group, officially announced the quad-core versions of what is to be known as Intel's third-generation Core processors. These include five Core i5 branded processors for desktops, four Core i7 processors for desktops, four Core i7s for notebooks, and one Core i7 extreme edition aimed at very high-end notebooks. The top end desktop Core i5 and i7 chips are unlocked (aimed at overclocking), as is the mobile extreme edition. 

Skaugen said the company has planned two more announcements in the next couple of months aimed at Ultrabooks and vPro, Intel's name for processors aimed at the enterprise market. I expect that means the dual-core variants, which I would assume will be manufactured in greater numbers as that's what makes up the bulk of mobile computers, will be formally announced in early June, at the annual Computex show.    

Details about this generation of chip have been slowly appearing since the announcement of the 22nm process almost a year ago. 

But there were some surprises. Skaugen said the new chip will have more than twice the average graphics and media performance of the existing Sandy Bridge processors. The chip will be available with two graphic variants, known as HD2500 and HD4000, and as part of the new design, not only have the graphics engines been redesigned, the number of engines in the high-end version has been increased from 12 to 16. It will have support for DirectX 11, Open CL 1.1, and Open GL 3.1.

Later, Brad Heaney, program manager, IA Development Group, explained that the new chips have twice the number of graphics transistors and well as twice the performance of the previous version. Intel to describe this as a "tick +," as the chip includes both a shrink and architectural improvements. (Next year's chip, known as "Haswell" is supposed to be a traditional "tock," or architectural change.)

Skaugen Heaney Bohr

Above: Skaugen, Heaney, Bohr

Overall, Skaugen said the new processors will offer up to 20 percent more performance on multi-threaded applications while consuming 20 percent less power than Sandy Bridge. Bohr said that on a transistor level, each could produce up to 37 percent higher performance, while using 50 percent less power at the same performance. 

Other new features in the chips include support for USB 3.0 and Thunderbolt, for faster external connections;  PCI Express 3.0, particularly useful for discrete graphics; Secure Key, an internal random-number generator for security applications; OS Guard, used to prevent some kinds of malware in Windows 8 and various Linux flavors;  improved Anti-Theft Technology with remote lock and unlock features; faster Quick Sync Video; and improved Rapid Start, Smart Connect, and Smart Response technology for letting you quickly turn on your computer from a sleep state while nearly instantly refreshing your connections. It also includes a power control unit on board to control things like Intel's Turbo Boost that is itself equivalent to a 486 processor.

Intel said its customers are working on more than 300 mobile products in development using the new chips and more than 270 desktop and all-in-one products. Of these, more than 65 are all-in-one designs and Skaugen went out of his way to highlight this as a new trend in the market.

These chips are coming out a few months later than originally anticipated—the Sandy Bridge chips these will replace were announced in January 2011. Skaugen said this is "Intel's fastest ramp ever" and said the company has ramped production enough so there will be 50 percent more Ivy Bridge chips available in the market than there were Sandy Bridges in its first two months of production. However, he said, "demand is still outstripping supply."

While saying that "yields are fine," Skaugen mentioned challenges in integrating the lower-voltage dual-core variants into the sub-18mm Ultrabooks Intel has been pushing.

What this points to is a somewhat faster changeover in the top end models from Sandy Bridge to Ivy Bridge. This could be important, as the company will be starting a huge push for what it terms "Ultrabooks"—very thin, lightweight machines based on these chips. Meanwhile, though, AMD will be pushing its upcoming Trinity line of Fusion chips for mainstream laptops and "ultrathins" and the forthcoming release of Windows on ARM (or Windows RT, as it will be known) should allow for thin Windows notebooks running on ARM-based designs from Nvidia, Qualcomm, and Texas Instruments.

Intel-based Ultrabooks are likely to sell for $699 and up, while generally you would expect ultrathins based on AMD processors to sell for $50 to $100 less than their Intel competitors and offer somewhat lower CPU performance but better integrated graphics. ARM-based Windows machines will be different in that they won't run the traditional "desktop" apps (except for Microsoft Office), and may not be as fast, but should offer notably better battery life.

Here are the first reviews of the Ivy Bridge chips from PCMag, AnandTech, ExtremeTech, and Tech Report.

All show better performance by the newer chip, as you would expect, if not really the 2X graphics performance quoted (more like 20 to 50 percent, depending on the game). In general, it looks like a good step forward for Intel integrated graphics, but Ivy Bridge still looks notably behind AMD's integrated Fusion A-series (Llano). The highest-end games still really want discrete graphics and I doubt that will change anytime soon but for casual gaming, it looks like a remarkable improvement.

Of course, what I'm really waiting to see is how well this works on heavily-multithreaded business apps (which I hope to test shortly) and how well the dual-core version does in improving battery life.

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Wed, 16 May 2012 07:02:00 -0700 Intel Releases Ivy Bridge: First Processor with "Tri-Gate" Transistor http://leticiadelmonte.posterous.com/intel-releases-ivy-bridge-first-processor-wit http://leticiadelmonte.posterous.com/intel-releases-ivy-bridge-first-processor-wit

Ivy Bridge Core

Today's long-awaited introduction of Intel's Ivy Bridge processors was really only half an introduction; we met the quad-core chips, but not the promised dual-core versions. Still, it is important because it marks the first time that chips produced using 22nm process technology and using Intel's "tri-gate" 3D transistors are available to the public.

The process technology matters in two main ways. The 3D or "tri-gate" transistors are important because they are the first significant move away from the planar transistors that have been used in the semiconductor industry for decades. With this technology, the gate wraps up and around a vertical channel through which current flows when the transistors are switched on. This should enable better performance at lower power than standard chips. Much of the industry has looked at this general concept—something often called FinFETs because of the way the design sticks up from the plane of the chip—but Intel seems to be years ahead in commercial production. (Similarly, the company introduced high-k/metal gate materials at the 45nm node for its Penryn design in 2007; GlobalFoundries didn't use the materials until last year with AMD's Llano design.)   

Mark Bohr, Intel senior fellow and director of process architecture and integration, said the company started working on 3D transistors back in 2001 and made the decision to go with the tri-gate design back in 2008, producing the first test Ivy Bridge wafers in November 2010.

In addition, by moving to 22nm, Intel can demonstrate that Moore's Law—the concept that transistor density can double every two years as projected by Intel co-founder Gordon Moore—is alive and well, even if, in recent years, the way of doing that has moved from simple scaling to new techniques, ranging from "strained silicon" to high-k/metal gate to 3D transistors. (Here's my overview of the technology.)

The new quad-core chip is said to incorporate 1.4 billion transistors on a die size of 160 mm2. Of course, this isn't the end of scaling; Intel has already started building factories for 14nm production, slated to start at the end of 2013. Indeed, at today's announcement, Bohr said that although the company would love to have extreme ultraviolet (EUV) lithography, it would be able to produce 14nm and even 10nm processors using current immersion lithography.

3rd Gen Intel Core i7

In today's announcement, Kirk Skaugen, Intel vice president and the new general manager of the company's PC Client Group, officially announced the quad-core versions of what is to be known as Intel's third-generation Core processors. These include five Core i5 branded processors for desktops, four Core i7 processors for desktops, four Core i7s for notebooks, and one Core i7 extreme edition aimed at very high-end notebooks. The top end desktop Core i5 and i7 chips are unlocked (aimed at overclocking), as is the mobile extreme edition. 

Skaugen said the company has planned two more announcements in the next couple of months aimed at Ultrabooks and vPro, Intel's name for processors aimed at the enterprise market. I expect that means the dual-core variants, which I would assume will be manufactured in greater numbers as that's what makes up the bulk of mobile computers, will be formally announced in early June, at the annual Computex show.    

Details about this generation of chip have been slowly appearing since the announcement of the 22nm process almost a year ago. 

But there were some surprises. Skaugen said the new chip will have more than twice the average graphics and media performance of the existing Sandy Bridge processors. The chip will be available with two graphic variants, known as HD2500 and HD4000, and as part of the new design, not only have the graphics engines been redesigned, the number of engines in the high-end version has been increased from 12 to 16. It will have support for DirectX 11, Open CL 1.1, and Open GL 3.1.

Later, Brad Heaney, program manager, IA Development Group, explained that the new chips have twice the number of graphics transistors and well as twice the performance of the previous version. Intel to describe this as a "tick +," as the chip includes both a shrink and architectural improvements. (Next year's chip, known as "Haswell" is supposed to be a traditional "tock," or architectural change.)

Skaugen Heaney Bohr

Above: Skaugen, Heaney, Bohr

Overall, Skaugen said the new processors will offer up to 20 percent more performance on multi-threaded applications while consuming 20 percent less power than Sandy Bridge. Bohr said that on a transistor level, each could produce up to 37 percent higher performance, while using 50 percent less power at the same performance. 

Other new features in the chips include support for USB 3.0 and Thunderbolt, for faster external connections;  PCI Express 3.0, particularly useful for discrete graphics; Secure Key, an internal random-number generator for security applications; OS Guard, used to prevent some kinds of malware in Windows 8 and various Linux flavors;  improved Anti-Theft Technology with remote lock and unlock features; faster Quick Sync Video; and improved Rapid Start, Smart Connect, and Smart Response technology for letting you quickly turn on your computer from a sleep state while nearly instantly refreshing your connections. It also includes a power control unit on board to control things like Intel's Turbo Boost that is itself equivalent to a 486 processor.

Intel said its customers are working on more than 300 mobile products in development using the new chips and more than 270 desktop and all-in-one products. Of these, more than 65 are all-in-one designs and Skaugen went out of his way to highlight this as a new trend in the market.

These chips are coming out a few months later than originally anticipated—the Sandy Bridge chips these will replace were announced in January 2011. Skaugen said this is "Intel's fastest ramp ever" and said the company has ramped production enough so there will be 50 percent more Ivy Bridge chips available in the market than there were Sandy Bridges in its first two months of production. However, he said, "demand is still outstripping supply."

While saying that "yields are fine," Skaugen mentioned challenges in integrating the lower-voltage dual-core variants into the sub-18mm Ultrabooks Intel has been pushing.

What this points to is a somewhat faster changeover in the top end models from Sandy Bridge to Ivy Bridge. This could be important, as the company will be starting a huge push for what it terms "Ultrabooks"—very thin, lightweight machines based on these chips. Meanwhile, though, AMD will be pushing its upcoming Trinity line of Fusion chips for mainstream laptops and "ultrathins" and the forthcoming release of Windows on ARM (or Windows RT, as it will be known) should allow for thin Windows notebooks running on ARM-based designs from Nvidia, Qualcomm, and Texas Instruments.

Intel-based Ultrabooks are likely to sell for $699 and up, while generally you would expect ultrathins based on AMD processors to sell for $50 to $100 less than their Intel competitors and offer somewhat lower CPU performance but better integrated graphics. ARM-based Windows machines will be different in that they won't run the traditional "desktop" apps (except for Microsoft Office), and may not be as fast, but should offer notably better battery life.

Here are the first reviews of the Ivy Bridge chips from PCMag, AnandTech, ExtremeTech, and Tech Report.

All show better performance by the newer chip, as you would expect, if not really the 2X graphics performance quoted (more like 20 to 50 percent, depending on the game). In general, it looks like a good step forward for Intel integrated graphics, but Ivy Bridge still looks notably behind AMD's integrated Fusion A-series (Llano). The highest-end games still really want discrete graphics and I doubt that will change anytime soon but for casual gaming, it looks like a remarkable improvement.

Of course, what I'm really waiting to see is how well this works on heavily-multithreaded business apps (which I hope to test shortly) and how well the dual-core version does in improving battery life.

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Wed, 16 May 2012 04:59:00 -0700 Intel Launches 'Digital Magazine' Curated by Employees | Digital - Advertising Age http://leticiadelmonte.posterous.com/intel-launches-digital-magazine-curated-by-em http://leticiadelmonte.posterous.com/intel-launches-digital-magazine-curated-by-em

It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it's from Intel. Launching today, Intel iQ is a social-publishing platform and the tech giant's latest content-marketing experiment.
Intel iQ is a new social-publishing platform and the latest content-marketing experiment from the technology giant.

Intel iQ is a new social-publishing platform and the latest content-marketing experiment from the technology giant.

-->

IQ resembles a digital magazine but is curated by Intel employees. A story gets to the iQ front page when a certain number of people recommend it. The goal is to "connect with a younger audience and tell them the bigger story of who we are as a brand," said Editor-in-Chief Bryan Rhoads. "Many of them don't know, so we need to tell them the story of Intel that is beyond PCs and beyond processors."

Mr. Rhoads will sometimes place staff-written or important stories on the page, but most articles will appear democratically and make it on their own merits. On page, each story box appears with a photo and a tag: "IQ Original" for staff-written and freelance-commissioned articles, "iQ Network" for content written by partner companies such as Discovery or Vice, or "Via" for pieces from an outside source. The last tag is followed by the name of the publication, for instance, "via Mashable."

Bryan Rhoads, editor in chief of Intel iQ

Bryan Rhoads, editor in chief of Intel iQ

--> Each story box grows visually as social media -- clicks, shares, freshness, relevancy and other data from around the web -- is added.

Stories range in topic from the latest in biometric shirts and the newest Angry Birds game to gamification in the classroom and social's influence on the rock band Counting Crows. But technology is the stories' common denominator. The beta site is organized into three main topics: media, life and planet.

"We have Facebook, Twitter and blogs and all of that, but they're really not tailored to a younger audience," Mr. Rhoads said, adding that iQ is intended as outreach to that demographic.

Nicknamed "The Blogfather" by his marketing colleagues, Mr. Rhoads is an Intel veteran who has worked on social media since 2006 and is now chief strategist for the Intel Social Media Center of Excellence. He helped launch the company's brand blogs six years ago and sees Intel iQ as the next logical step. Intel is already a traditional social-media publisher, with 10 million Facebook fans and almost 250,000 Twitter followers.

"This is a new type of social property that is meant to feed social media and content needs," Mr. Rhoads said. "IQ is not necessarily a destination, but more of an engine and platform to get out into Facebook and Twitter. You don't have to come to iQ, but you'll be getting iQ stories in your news feeds and streams."

Intel has garnered kudos for its social-media policies. It published its employee guidelines online in 2008 and was praised for the progressive edge, high level of trust and minimal restrictions. Currently, there are 160 social-media practitioners at Intel globally who contribute to iQ, and Mr. Rhoads said he expects that number to grow to the "thousands."

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Mon, 14 May 2012 18:37:00 -0700 Facebook IPO: Oversubscribed, social network set to close books, report says - The Washington Post http://leticiadelmonte.posterous.com/facebook-ipo-oversubscribed-social-network-se http://leticiadelmonte.posterous.com/facebook-ipo-oversubscribed-social-network-se
Media_httpwwwwashingt_xzgpb

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Mon, 14 May 2012 18:37:00 -0700 Facebook IPO: Oversubscribed, social network set to close books, report says - The Washington Post http://leticiadelmonte.posterous.com/facebook-ipo-oversubscribed-social-network-se http://leticiadelmonte.posterous.com/facebook-ipo-oversubscribed-social-network-se
Media_httpwwwwashingt_tffaq

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Mon, 14 May 2012 18:00:00 -0700 MediaPost Publications The Social Sharing Shortcut To Registration 05/14/2012 http://leticiadelmonte.posterous.com/mediapost-publications-the-social-sharing-sho http://leticiadelmonte.posterous.com/mediapost-publications-the-social-sharing-sho

According to the current quarterly study by Janrain Engage, across 365,000 websites analyzing social login and social sharing preferences, Facebook is the most popular option at 45%, while a majority would rather use a different social identity, such as Google, Yahoo! or Twitter.

Because the social media landscape is fragmented, notes the report, the study helps to determine which identities people prefer both for sign-in and content sharing that can be used to speed up registration on sites across the web.

People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts.  Combined, these networks boast over 1.5 billion accounts. 

Facebook’s share of social logins has increased steadily over the past two years.  While Google’s share declined moderately during the first three quarters of 2011, though overall preference for Google has increased 2% since Q4 2011, with Google+ rapidly scaling users and adoption, says the report.

Social Login Trends

 

Q1 - 2011

Q1 - 2012

Facebook

35%

45%

Google

31%

31%

Yahoo

13%

9%

Twitter

7%

9%

Windows Live 

6%

3%

Other

8%

3%

Source: Janrain, May 2012

The report says that, as with prior reports, that they have taken a sampling of sites in four industry verticals to measure trends in consumer login preferences.  While the overall story arc is similar, says the report, there are disparate preferences within each vertical. Shown here is a selection of the more complete data available from Janrain.

Media Sites Social Login Trends

 

Q1 - 2011

Q1 - 2012

Facebook

39%

46%

Google

21%

21%

Yahoo

24%

13%

Twitter

5%

8%

AOL

5%

2%

Other

10%

6%

Source: Janrain, May 2012

 

Retail Sites Social Login Trends

 

Q1 - 2011

Q1 - 2012

Facebook

50%

43%

Google

22%

29%

Yahoo!

16%

11%

Windows Live

4%

4%

AOL

5%

3%

Twitter

3%

4%

Other

-

6%

Source: Janrain, May 2012

 

Entertainment & Gaming Sites Social Login Trends

 

Q1 - 2011

Q1 - 2012

Facebook

42%

50%

Google

20%

21%

Windows Live

11%

4%

Yahoo!

13%

11%

Twitter

5%

9%

Other

9%

5%

Source: Janrain, May 2012

 

Music Sites Social Login Trends

 

Q1 - 2011

Q1 - 2012

Facebook

47%

63%

Google

17%

13%

Twitter

13%

12%

Windows Live

13%

2%

Yahoo!

6%

6%

Other

4%

4%

Source: Janrain, May 2012

Facebook’s popularity for social login on eCommerce websites has declined moderately from 49% to 43% during the past two quarters. Increasingly, retailers are offering social shopping experiences on their eCommerce sites that leverage a consumer’s Facebook social graph. Yahoo!’s share of social logins on retail sites has plummeted since 2009, mostly due to Google and Facebook.

On media websites, Yahoo! and Google are running strong as the second and third most popular providers.  Despite a modest decline during the past several quarters, Yahoo! continues to perform best in this vertical.  Twitter’s share within this segment has yet to accelerate.

Windows Live (Hotmail/MSN), historically a strong performer on entertainment and gaming sites, has experienced a notable decline in share of social logins during the past year.

On mobile applications, Facebook and Google lead in popularity, followed by Twitter and Yahoo!. Twitter’s improvement in popularity on mobile devices could be a result of its OAuth integration with Apple iOS 5 for social login, which has further socialized mobile users to rely on Twitter as an authentication mechanism on portable devices, opines the report.

Mobile Social Login Trends

 

Q3 - 2011

Q1 - 2012

Facebook

37%

49%

Google

37%

25%

Yahoo!

12%

9%

Twitter

10%

14%

Other

4%

4%

Source: Janrain, May 2012

More than ever, people are sharing comments, purchases, reviews and other content from the web to their social networks. Facebook and Twitter are far and away the most popular sharing destinations, but Yahoo!, LinkedIn and MySpace maintain preference on niche sites that are catered to their audience (B2B sites for LinkedIn and music sites for MySpace).  During the past two quarters, Twitter’s popularity as a sharing destination has increased at a more prominent rate than other social networks.

Social Sharing Trends

 

Q3 - 2011

Q1 - 2012

Facebook

54%

54%

Twitter

35%

39%

LinkedIn

2%

3%

Yahoo!

 7%

3%

Myspace

2%

1%

Source: Janrain, May 2012

In concluding, the report offers a summary of suggestions for marketers in the use of the data. The author notes that social login shortens the registration process to a single click and provides instant access to rich demographic, psychographic and social graph data on users. This social profile data can be leveraged for content personalization or product recommendations and more tailored segmentation and targeting. Social sharing lets users broadcast content and activities from the marketers site to their social networks, increasing brand advocacy and creating an effective source of qualified referral traffic.

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Thu, 10 May 2012 20:50:00 -0700 Time Magazine's Breastfeeding Cover: Moms React | Parenting - Yahoo! Shine http://leticiadelmonte.posterous.com/time-magazines-breastfeeding-cover-moms-react http://leticiadelmonte.posterous.com/time-magazines-breastfeeding-cover-moms-react

Does this cover go too far? (Photo: Time.com)The headline reads, "Are You Mom enough?" But if that wasn't enough to fan the flames of the Mommy Wars, there's the photo that goes with it: A pretty young woman wearing skinny jeans and a tank top, nursing her nearly 4-year-old son. It's meant to illustrate a story about Dr. William Sears and attachment parenting but, given that there's more to that movement than extended breastfeeding, it seems as if Time magazine was going for sensationalism and shock value.

It's working.

Related: Child Star Mayim Bialik still nurses her 3-year-old son. Here's why…

"Breast feeding is a natural thing to do, but standing on a chair and having mom stand there like she is a water fountain isn't the way to portray this," Yahoo! reader, San2, wrote.

"As a pediatrician, I believe that every mother should breastfeed her child for at least six months, preferably a year (even longer if they like)," KP.MD commented. "This, however, is extreme. And the photograph -- everything about its composition - sends a message that I find tasteless and more than a little disturbing."

"That is not the look of a loving and caring Mother, but the look of a defiant woman, daring you to tell her to cover up and/or wean her child," Yahoo! reader Can't Deny Truth added.

"We used an image that represents the attachment of a mother and child," Time's managing editor Rick Stengel told MSNBC. "The cover is meant to get your attention. It gets your attention. I think this is a legitimate debate. It's a debate lots and lots of women are having." (On "Morning Joe," MSNBC showed the cover but blurred the breast; ABC's "The View" covered it -- and part of the child's mouth -- with a large black dot.)

The mom on the provocative May 21st cover is 26-year-old Jamie Lynne Grumet of Los Angeles, a lactation consultant, breastfeeding advocate, and mother of two who blogs at I Am Not the Babysitter. The child at her breast is her son, Aram, who turns 4 in June. "I don't consider breast feeding immodest at all," she told Time magazine. "I'm not shy about doing it in public."

"There are people who tell me there's going to call social services on me or that it's child molestation," Grumet tells Time, adding that her mother breast-fed her until she was 6. "But people have to realize this is biologically normal. It's not socially normal. The more people see it, the more it'll become normal in our culture. That's what I'm hoping. I want people to see it."

"There seems to be a war going on between conventional parenting and attachment parenting, and that's what I want to avoid," she added. "I want everyone to be encouraging. We're not on opposing teams. We all need to be encouraging to each other, and I don't think we're doing a very good job at that."

Photographer Martin Schoeller says that the photo, as well as the portraits he shot of other attachment parenting moms nursing their kids, was inspired by the iconic religious image of the Madonna and Child. The boy on the cover is standing on a chair, which makes him look both taller and older -- a technique that Schoeller says he used to underscore how unusual extended breastfeeding can seem.

"When you think of breast-feeding, you think of mothers holding their children, which was impossible with some of these older kids," he told Time. "I liked the idea of having the kids standing up to underline the point that this was an uncommon situation."

But as Shawna Cohen points out at Mommyish, attachment parenting isn't all that uncommon. "It certainly got my attention, but it also angers me because it portrays AP moms as being totally extreme," she wrote. "And in most cases, that couldn't be further from the truth."

"I practiced a lot of what Dr. Sears recommended and will never regret it," a Yahoo! reader confided. "My pediatrician is very traditional and I just didn't discuss it with him. Unfortunately, this picture has done a great disservice for those of us who believe in attachment parenting and 'extended' breastfeeding."

Though plenty of people seem to think that Time has gone to far -- The Atlantic Wire called the cover "PG-13" and The Right Scoop describes it as "seriously NSFW" and "soft porn" -- to others, the photo wasn't the most offensive part.

"While this picture is gawk-tastic, I'm more disturbed by the title of the article. 'Are You Mom Enough?'" Yahoo! reader Chrissy from Conroe, Texas, commented. "I'm sorry...'Mom Enough?' So this woman is deemed more of a 'mom' simply because she chose to breastfeed her child until he was damn near as tall as she is?"

What do you think? Did Time go too far?

Copyright © 2012 Yahoo Inc.


Also on Shine:

8 basic principles of attachment parenting
Study confirms what moms have known for years: Breastfeeding isn't free
Selma Blair breastfeeds in public. Why you shouldn't be offended

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Thu, 10 May 2012 20:37:00 -0700 Nicolás Guillén en la “Primera Bienalita” de Miami http://leticiadelmonte.posterous.com/nicolas-guillen-en-la-primera-bienalita-de-mi http://leticiadelmonte.posterous.com/nicolas-guillen-en-la-primera-bienalita-de-mi
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Instalacion de la Artista Consuelo Castaneda

Acontecerá paralelamente a la 11na. Bienal de La Habana que cuenta con la presencia de más de mil norteamericanos.

La iniciativa denominada Primera Bienalita de Miami tendrá su primera versión este viernes en el restaurante The News Lounge, según informó Leticia del Monte, fundadora del Proyecto de Arte Cubano (The Cuban Art Project) con la exposición de la obra de varios artistas plásticos, entre ellas, la del sobrino-nieto del fallecido poeta Nicolás Guillén. El artista es hijo de Nicolás Guillén Landrián.

Aunque “no es una galería”, explicó Del Monte en comunicación telefónica con martinoticias.com, “usamos el espacio de la terraza del restaurante para exponer la obra y pasar un momento agradable”.

Además de Guillén, la Primera Bienalita contará con muestras de artistas contemporáneos como los plásticos Antonio Guerrero y Consuelo Castañeda.

El objetivo de esta muestra es “promocionar a los artistas cubanos usando los últimos adelantos en la tecnología”, explicó Del Monte quien anunció que la iniciativa debe efectuarse todos los meses.

Leticia del Monte, además de fundadora de la organización no lucrativa, Proyecto de Arte Cubano, es editora de la revista digital de arte Miami Art News.

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Wed, 09 May 2012 18:39:00 -0700 Introducing the App Center - Facebook Developers http://leticiadelmonte.posterous.com/introducing-the-app-center-facebook-developer http://leticiadelmonte.posterous.com/introducing-the-app-center-facebook-developer

Today, we’re announcing the App Center, a new place for people to find social apps. The App Center gives developers an additional way to grow their apps and creates opportunities for more types of apps to be successful.

In the coming weeks, people will be able to access the App Center on the web and in the iOS and Android Facebook apps. All canvas, mobile and web apps that follow the guidelines can be listed. All developers should start preparing today to make sure their app is included for the launch.

A place to find great apps
For the over 900 million people that use Facebook, the App Center will become the new, central place to find great apps like Draw Something, Pinterest, Spotify, Battle Pirates, Viddy, and Bubble Witch Saga.

Everything has an app detail page, which helps people see what makes an app unique and lets them install it before going to an app.

Growth for high-quality apps
Success through the App Center is tied to the quality of an app. We use a variety of signals, such as user ratings and engagement, to determine if an app is listed in the App Center. To help you monitor user feedback, we are also introducing a new app ratings metric in Insights to report how users rate your app over time.

Well-designed apps that people enjoy will be prominently displayed. Apps that receive poor user ratings or don’t meet the quality guidelines won't be listed.

Driving mobile installs
The App Center is designed to grow mobile apps that use Facebook – whether they’re on iOS, Android or the mobile web. From the mobile App Center, users can browse apps that are compatible with their device, and if a mobile app requires installation, they will be sent to download the app from the App Store or Google Play.

To grow your mobile app through the App Center, your app needs to use Facebook Login.

Create your app detail page today
All developers should create an app detail page. The page is required for being listed in the App Center, and it will also become the new destination when non-users search for your app on Facebook.

You can create an app detail page in the App Center section of the Developer App. There you can upload images, provide additional details, and configure the permissions your app requires. Learn more about setting up your app.

Before creating your app detail page, read the guidelines to ensure your page does not get removed. App detail pages that are eligible for the App Center will be reviewed prior to being listed and priority will be given to those apps that submit before May 18.

Paid Apps
Many developers have been successful with in-app purchases, but to support more types of apps on Facebook.com, we will give developers the option to offer paid apps. This is a simple-to-implement payment feature that lets people pay a flat fee to use an app on Facebook.com. If you are interested in the beta program, please sign up to receive more information.

We are excited to give developers a new way to grow their apps with the App Center. Get ready for the upcoming user launch by creating your app detail page today.

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Tue, 08 May 2012 13:23:00 -0700 Internationally Renowned Mexican Novela Star Aracely Arambula Joins Telemundo Media http://leticiadelmonte.posterous.com/internationally-renowned-mexican-novela-star http://leticiadelmonte.posterous.com/internationally-renowned-mexican-novela-star

 The Top Actress and Singer Signs Deal with Telemundo Studios, the #1 producer  of Spanish-language primetime content in the US

Miami, FL – May 8, 2012 ( The Cuban Art Project) – Telemundo, the fastest growing broadcast network in primetime this season, announced it has signed a deal with internationally-acclaimed Mexican novela star Aracely Arámbula. With a successful career that spans over 15 years, Arámbula, who has starred in dozens of highly-rated novelas in Mexico and around the world, is regularly featured in the covers of top Spanish-language publications such as People En Español, Hola Mexico and H magazine, and is currently performing in the acclaimed “Perfume de Gardenia” play in Mexico City.

“Aracely’s arrival to Telemundo exemplifies our strong commitment to offering our viewers only the best quality original productions featuring top caliber talent,” said Joshua Mintz, Executive Vice President of Scripted Programming and General Manager of Telemundo Studios. “We are proud to welcome this superb star to the growing roster of talent at Telemundo Studios.”

Born in Chihuahua, Mexico, Arámbula has an artistic career that spans more than 15 years as an actress, host and singer. “I am very happy to join Telemundo, a network that has proved to be a leader in original productions for U.S. Hispanics,” said Arámbula. “I can’t wait to get started and soon announce my first project with the network,” she affirmed.

Arámbula began her artistic career in 1995 with a role in the telenovela “Acapulco, Cuerpo y Alma” (Acapulco, Body and Soul). She then participated in successful projects such as “Cañaveral de Pasiones” (Sugarcane Field of Passions), “Pueblo Chico Infierno Grande” (Small Town, Big Hell), “El Alma no tiene Color” (The Soul Does Not have Color) and “Soñadoras” (Dreamers), among others. She had her first leading antagonist role on “Rencor Apasionado” (Passionate Resentment) in 1998 and two years later she played her first leading role in “Abrázame muy Fuerte” (Embrace Me Tightly). This project, where she also interpreted the novela’s theme song “Niña y mujer” (Girl and Woman), consolidated her as an actress and singer. Following this role, which led her to a TV y Novelas Award nomination, Arámbula launched her first album “Solo Tuya”(Only Yours) in 2002, ranking on the Billboard Latin Music Albums chart.

In 2005, after her participation in “Las Vías del Amor” (Love Paths), where she also interpreted one of the theme songs, Arámbula launched her second album “Sexy”, produced by Abraham Quintanilla III. Her most recent performance on television was a double leading role in the hit-novela “Corazón Salvaje” (Wild Heart) which garnered her two TV y Novelas Award nominations in the categories of Best Protagonist Leading Role, and Best Antagonist Leading Role.

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Wed, 25 Apr 2012 17:38:00 -0700 Salesforce Moves into the Government Cloud and Social http://leticiadelmonte.posterous.com/salesforce-moves-into-the-government-cloud-an http://leticiadelmonte.posterous.com/salesforce-moves-into-the-government-cloud-an
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Salesforce.com, best know for its sales, customer service and collaboration software for business, is now entering the government cloud business with a suite of new product offerings that could help the government adapt to today’s social era.

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Wed, 25 Apr 2012 13:57:00 -0700 WWDC - Apple Developer http://leticiadelmonte.posterous.com/wwdc-apple-developer http://leticiadelmonte.posterous.com/wwdc-apple-developer

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Mon, 23 Apr 2012 04:26:00 -0700 10 most powerful women in tech http://leticiadelmonte.posterous.com/10-most-powerful-women-in-tech http://leticiadelmonte.posterous.com/10-most-powerful-women-in-tech
Check out this website I found at edition.cnn.com

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Mon, 23 Apr 2012 04:24:00 -0700 Intel-powered smartphone goes on sale http://leticiadelmonte.posterous.com/intel-powered-smartphone-goes-on-sale http://leticiadelmonte.posterous.com/intel-powered-smartphone-goes-on-sale
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Fri, 13 Apr 2012 10:20:00 -0700 Albert Rodriguez EVP of SBS Speaks at the Hispanicize 2012 Conference http://leticiadelmonte.posterous.com/albert-rodriguez-evp-of-sbs-speaks-at-the-his http://leticiadelmonte.posterous.com/albert-rodriguez-evp-of-sbs-speaks-at-the-his

Alberto Rodriguez
©2012 SBS

MIAMI, FL (April 12th, 2012)— Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA), is announcing that our Chief Revenue Officer and EVP, Mr. Albert Rodriguez, was part of the“Digital Transformation of Traditional Hispanic Media: How TV, Radio, Print and Even Online are Changing in the Age of Social Media” panel at Hispanicize 2012, the annual Latino trends event scheduled in Miami, April 10th-13th at the JW Marriott Marquis Miami (www.HispanicizeEvent.com).

Rodriguez’s appearance was a bookmark to a four-day, 85-session program April 10th-13th that features inspiring Latinovator Award recipients Emilio Estefan (19-time GRAMMY-winning Music Producer), Cesar Millan (The Dog Whisperer), Maria Elena Salinas (Anchor) and Nely Galan(Entrepreneur, The Swan) as well as the top trends and trendsetters in Latino social media, advertising, media, blogging, public relations and filmmaking.

“As part of our ongoing commitment to Hispanic America, I’m thrilled to participate in one of the most prestigious panels with Hispanicize for the 2012 event and have the opportunity to further extend the reach of this growing community – across the board,” said Albert Rodriguez, Chief Revenue Officer of SBS’s Consolidated Operations, Executive Vice President and General Manager of MegaTV.

 

 

 

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Thu, 12 Apr 2012 14:37:00 -0700 Armani/Casa Grand Opening Miami 4/11/2012 http://leticiadelmonte.posterous.com/armanicasa-grand-opening-miami-4112012 http://leticiadelmonte.posterous.com/armanicasa-grand-opening-miami-4112012

Armani/Casa Grand Opening Miami 4/11/2012

Armani/Casa arrives in the Miami Design District

Leticia del Monte, Gloria Diliz,Romina Nabhen,Jennifer Diliz

MIAMI FLORIDA, April 12, 2012-Miami Art News The eagerly anticipated Armani/Casa Miami grand opening on Wednesday, April 11th premiered to huge fanfare. Over 400 guests were in attendance.

Guests enjoyed hors d’oeurves by Chef Richard Henry and imbibed on Prosecco and Pinot Grigio throughout the evening.  The elegant affair ended with guests receiving an assorted box of delicious Armani Dulci chocolates.

Roder Figueroa Univision Network Entertainment Anchor

The underlying concept behind the Armani/Casa Miami store (340 square meters) is to create a distinctive atmosphere through a combination of products that range from furniture and furnishings to accessories, décor and fabrics – for both day and night zones – carefully selected for their compatibility in terms of shape, material and color, and all displayed within a bright but softly-lit environment. Around the entire perimeter and within the space itself, panels have been created in order to subdivide the displays. These comprise two slim, glossy, metal structures that feature two panels in bronze-colored honeycomb polycarbonate on each side. Other technical aspects of the display are as follows: the display system for accessories consists of clear glass shelves supported by poles of full length, finished in glossy black lacquer and vinyl tatami has been placed over the existing floor.

Contemporary Cuban Painter Antonio Guerrero, Aldo Saetta Project Architect Vero Design Inc and Antonio Cabrera

Armani/Casa, the home furnishings collection by Giorgio Armani, was launched in the year 2000 at its first store at Armani/Via Manzoni in Milan. On the occasion of Salone del Mobile 2010 Armani/Casa opened its largest store in the world in Via Sant’Andrea 9 in Milan, and the brand now has 68 dedicated point of sales in 45 countries, comprising 30 single brand stores and 38 shops-in-shops. Giorgio Armani’s objective was to bring his philosophy of style to the world of home interiors, and in so doing create the complete concept of an Armani lifestyle.

Antonio de la Guardia, Ingrid Maspoch, Milu Vimo

The Armani/Casa collection is multi-faceted and offers a complete environment. There are items of furniture, tableware, decorative accessories, fabrics, ornaments, lighting, as well as original ideas for the bathroom and the kitchen. In addition, Armani/Casa also offers an exclusive interior design service in each store providing “made to measure” solutions for private clients and property developers.

Livia Lage

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